The St. Edward's University logo is the highest representation of our brand. It acts as the most consistent and primary component in our communications.
Lockup logos, type treatments, brand extensions and marks must appear to be endorsed by the primary logo and should not appear alone. The logo should be used as often as possible and always treated with reverence as the face of our brand. It should never be recreated or typeset. Only official logo files should be used in communications.
Contents
Primary Usage
The following color pairings for the logo should be used most often in communication pieces:
Blue logo on white
Reverse logo on Sorin
Reverse logo on St. Ed's Blue
Blue logo on St. Ed's Gold
Secondary Usage
Other approved versions of the logo can be used for instances that require them.
Two-Color Logo
In traditional applications, the two-color logo can be used. In most cases, the two-color logo should not be used in digital applications.
Two-color logo
Two-color logo with tagline
Grayscale Logo
In instances that restrict color, such as grayscale printing, the black-only or reverse logo can be used.
Black only logo
Reverse logo
Vertical Logo
The vertical logo should be used in a limited capacity (such as in instances of being centered in a square format or used in a layout that will not accommodate the horizontal orientation legibly, such as on vertical signage). The same guidelines used for the horizontal orientation of the primary logo apply to the vertical orientation.
Vertical logo
Vertical logo with tagline
Logo Specifications
The primary logo is comprised of the steeple mark, custom word mark and registered trademark. The steeple mark and word mark should always be used together. The steeple mark can only be used by itself as an avatar in digital applications, such as on social media and for university-approved apps (see size guidance below).
The St. Edward’s University logo is a registered trademark. To protect this trademark, the logo must always include the ® symbol. The ® should never be moved or altered in the logo.
The typeface used for the primary logo is custom and should never be replaced or modified. Logo files should never be recreated or typeset. Only official logo files should be used in communications.
Size
To maintain legibility, never reproduce the logo at widths smaller than 1.75 inches (for print) or 168 pixels (for screens). The vertical logo should not have a width smaller than 1.25 inches (for print) or 120 pixels (for screens). All versions of the logo should always be scaled proportionally.
There is no maximum size limit but use discretion when sizing the logo. It should never be the most dominant element on the page but should act as an important anchor of a piece and immediately identify our brand.