The St. Edward’s brand is one of our most important assets and allows our university to stay relevant in the marketplace.
Visual and written communication produced by Marketing and Communications, as well as campus partners, should align with the principles of our brand platform in addition to the guidance provided in this style guide. Campus communicators should feel empowered to produce brand-aligned materials using these guidelines and resources. As seen through the examples below, brand alignment can produce a powerful, convincing and relevant story to external audiences.
These guidelines will be updated once a year, and continually as needs evolve. Please reach out directly with any ideas, questions or concerns.
Hilltopper Successes and Achievements Submissions
The St. Edward's community is rich with stories that demonstrate the highly personalized university experience, transformative opportunities for students and the innovative ways that faculty, staff and our alumni are impacting the community. If we decide to use the information you provide for marketing content or success reports, we may contact you for additional details. Thank you!
Our Work and Awards
St. Edward’s continues to gain national recognition on many fronts, including our marketing, advertising and communication efforts. Over the past 20 years, the Marketing Office has received more than 50 national and regional awards. Here are some of our recent honors.
- 2023 CASE Best of District IV Awards in Photography: Inauguration Festivities
- 2023 UCDA Honorable Mention in Photography: People and Portraits - Midsommar at Sorin Oak
- 2023 UPAA Second Place in Publications Competition: Viewbook - Travel Piece
- 2023 UPAA Third Place in Publications Competition: General - St. Ed's Magazine
- 2023 UPAA Honorable Mention in Narrative Series: Social Media Video - Lopez Grant Announcement
- 2022 UCDA Silver Award in Print: Complete Unit - St. Ed's Magazine
- 2022 UCDA Honorable Mention in Illustration: Ragsdale Murals
- 2022 UPAA Honorable Mention in Narrative Series: Social Media Video - 2021 Year in Review
- 2021 UCDA Gold Award in Photography: Photo Series - Breakout Women Portraits
- 2021 UCDA Excellence Award in Social Media: The Ripple Effect Content Campaign
- 2021 UCDA Excellence Award in Print: Complete Unit - St. Ed's Magazine
- 2020 CASE Silver Award in Digital Communications: College, Unfiltered
- 2020 CASE Silver Award in Publications: Undergraduate Student Recruitment Travel Brochure
- 2019 CASE Bronze Award in Editorial Design: University Magazine - St. Ed's Magazine
- 2018 Content Marketing Awards Finalist in School/University Magazine: St. Ed's Magazine
- 2018 Educational Advertising Awards Bronze Winner: Publication/External
- 2016 Content Marketing Awards: Best Marketing Automation in Content Marketing
- 2016 Content Marketing Awards Finalist in School/University Magazine: St. Ed's Magazine
- 2015 Marketing Team of the Year: Marketo Revvies: Consumer Business
- 2014 CASE Gold Award in Design: University Christmas Card
- 2014 CASE Gold Award in Marketing: Undergraduate Recruitment Publications for Print
- 2014 Statesman Social Media Awards: Top 10 in Central Texas
Brand Quick Links
Brand Platform
Our brand platform provides the framework for how we talk and write about St. Edward’s and the evolving student experience on the hilltop (Adobe PDF requires Box login and authentication).
Brand Quick Reference Guide
A simple guide to use of St. Edward's logo, colors, and athletic spirit mark (Adobe PDF requires Box login and authentication).
Creative Roadmap
An update on color, typography, and identity for our campus brand ambassadors (Adobe PDF requires Box login and authentication).
Contact
Please send any questions, ideas or feedback to brand @stedwards.edu