Prepare for the Demands of a 21st Century Business Landscape
Ignite your ingenuity and entrepreneurial thinking through the Department of Marketing, Operations and Analytics.
In addition to studying finance, accounting, economics and management, you'll perform marketing analyses and create original content.
Marketing, Operations and Analytics Programs
Through one of the three programs offered through the Department of Marketing, Operations and Analytics, you'll receive specify training in relevant tools and technologies, including social media management, website design, search marketing, email campaigns and mobile marketing.
Marketing (BBA)
Learn the fundamentals of promoting a message or product with a Bachelor of Business Adminstration in Marketing. Dive into projects by creating a social media marketing plan for a real-life client and implement a marketing plan for a local company or nonprofit.
Master of Science in Digital Marketing and Analytics
Take your skills to the next level by earning your Online Master of Science in Digital Marketing and Analytics in 16 months. With a curriculum reflective of current industry trends, you'll learn marketing strategies to best suit your cause or company. Identify what's working and learn to adapt and apply best practices so your message reaches beyond your intended audiences.
Master of Science in Business Analytics
Learn to read data and to value the people behind the numbers through our Online Master of Science in Business Analytics in just 18 months. You'll be prepared to think critically, to analyze problems and to make responsible and strategic decisions through the lens of moral reasoning and ethics.
AASCB Accredited
The Department of Marketing, Operations and Analytics falls under The Bill Munday School of Business which earned business accreditation by AASCB International in 2022. AACSB is the longest-serving global accrediting body for business schools, and the largest business education network connecting learners, educators, and businesses worldwide.
Program Benefits
Through offered courses, students can receive certifications and experience in the latest marketing technologies, including Hootsuite for social media marketing, HubSpot Inbound and Google AdWords for digital marketing, Google Analytics for marketing metrics, and Salesforce for sales and relationship marketing.
The department now offers a Digital Marketing minor, available to all St. Edward’s University students. The minor provides students from a variety of disciplines the ability to gain analytical expertise, practice with specific channels and experience in digital marketing.
Students work alongside experienced faculty mentors to put their knowledge to practice in Austin’s thriving start-up scene. Many gain leads to internships, volunteer opportunities and full-time job offers through faculty connections.