Meet the Rising Demand for Digital Marketing Professionals
With a minor in Digital Marketing, you’ll enter the workforce ready and able to use the latest digital marketing technologies — and with industry-recognized certifications to prove it.
It’s estimated that within the next few years, more than 70% of all marketing spend will be in digital marketing. In today’s digital age, digital marketing impacts every sector of the economy. The Digital Marketing minor strengthens any major you pursue, helping you effectively reach and communicate with target audiences aligned with a company, cause or endeavor you care about.
You’ll be prepared to take on multiple marketing roles, such as marketing manager, digital marketing specialist, social media manager, content marketer, email marketing specialist or SEO specialist.
What will you learn?
In the Digital Marketing minor, you’ll learn core marketing principles, plus skills specific to the digital world, like content creation, social media marketing, web design, analytics, search engine optimization and more.
Your classes will translate directly to the requirements of marketing jobs — you’ll even take on projects like creating a social media marketing plan for a real-life client, and planning and running a paid search campaign for a company or nonprofit.
And you’ll have the chance to earn certifications in employer-preferred marketing technologies like Hootsuite, HubSpot Inbound, Google Ads, Google Analytics, Marketo and Salesforce. When you graduate, you’ll have the practical experience to help any organization share its message and measure its impact.
What do our graduates do?
Digital Marketing graduates from St. Edward’s go on to a variety of careers. Here’s a sample:
- Data Media Specialist at Optimal, an Austin firm specializing in digital advertising solutions for consumer, entertainment, healthcare & public affairs
- Media Planner at Horizon Media, a Media agency headquartered in New York
- Account Manager at GSD&M, a full-service agency headquartered in Austin
- Project Manager at AMD, a semiconductor manufacturer in Austin
- Digital Marketing Specialist at Adlucent, a digital marketing agency in Austin
- Marketing Specialist for EBQ, an outsourced sales and marketing organization in Austin
- Promotions Coordinator for Toyota Music Company
- Director of Product Management at Blucora
- Account Manager Specialist for Gartner
Explore More Details About the Digital Marketing Minor
With courses in Social Media Marketing, Marketing Research and Digital Marketing, graduates with a minor in Digital Marketing enter the workforce able to understand and use the latest digital marketing technologies. The curriculum emphasizes experiential learning and project-based assignments. In the Marketing Research course, students perform real-world marketing research for a client, and students in the Social Media Marketing course create a social media marketing plan for a real-life client.
Required Courses:
- Principles of Marketing – MKTG 2301
- Business Statistics – BUSI 2305
- Marketing Research – MKTG 3343
- Digital Marketing and Analytics – MKTG 4342
- Marketing Metrics and Analytics – MKTG 4344
- Social Media Marketing – MKTG 3335
Electives (Choose 1):
- Sales and Relationship Management – MKTG 3332
- Principles of Retailing and E-commerce – MKTG 3333
- Buyer Behavior – MKTG 3336
- Visual Communication – COMM 2305
- Video Production and Editing – COMM 2359
- Document Design – ENGW 2329
- Interactive Media Production and Design (Photoshop) – JOUR 2314
- Interactive Technology I – BDMM 3344
- Digital Media and the Law – BDMM 4330
Total Hours: 21
For more details and course descriptions, view and download the Undergraduate Bulletin (PDF)
Opportunities abound for students in the Digital Marketing minor to engage with the Austin tech community, build connections with Marketing students and gain direct experience creating digital campaigns. These extracurricular activities help bolster your résumés and grow your network. You’ll work to create social media plans for local companies, and you’ll plan, implement and measure a paid search campaign for a firm or nonprofit of their choice.
Student Organizations
Both the Hilltop American Marketing Association (AMA) encourage participation from all students at St. Edward’s University. The Hilltop AMA hosts panels, speaking engagements and networking events that help bridge the gap between student life and professional life. Check out the many student organizations recommended by The Bill Munday School of Business.
National Conferences
Students can apply to attend national marketing conferences, where they can explore career options, hear from experts in the field, attend presentations and meet students and professionals with similar interests. National Conferences
Students can also apply to attend national marketing conferences, where they can explore career options, hear from experts in the field, attend presentations and meet students and professionals with similar interests. For example, students from the Hilltop American Marketing Association group attended the American Marketing Association’s 40th annual International Collegiate Conference in New Orleans.
Each summer, Marketing EDGE hosts a Collegiate Summit in New York City for undergraduates to gain industry insights and discover data-driven and interactive marketing careers. Several St. Edward’s University students apply and attend this conference, often with the support of faculty-offered scholarships.
Distinguished Marketer Speaker Series
The Marketing and Entrepreneurship Department hosts a prominent marketing professional each fall and spring to share insights on a relevant topic in the field. In fall 2018, the department will host Jeff Miner, brand strategist at Google’s BrandLabs in New York City, for a discussion on “Marketing in the Age of Distraction,” along with a professional from the Direct Selling Education Foundation who will address “Mobilizing Your Sales Force for Social Justice.”
Each summer, Marketing EDGE hosts a Collegiate Summit in New York City for undergraduates to gain industry insights and discover data-driven and interactive marketing careers. Several St. Edward’s University students apply and attend this conference, often with the support of faculty-offered scholarships.
Our faculty brings digital marketing expertise and a wealth of industry experience to the classroom. They are passionate about connecting and cultivating lifelong learners, and many are involved with business communities and professional organizations that students can leverage as they pursue internships or full-time employment. Here is their take on what students can gain from adding a Digital Marketing minor to their degree plan:
"We strive to provide relevant education in digital marketing that allows students to further their development by obtaining internships and jobs upon graduation."
– Debra Zahay-Blatz, PhD, Professor of Marketing and Chair of the Marketing and Entrepreneurship Department
"The courses I teach focus on developing hands-on skills in terms of web design and the Adobe Creative Suite, as well as certifications in the latest customer relationship management tools."
– Juli James, PhD, Assistant Professor of Marketing
"Our goal in analytics is to help students understand the mathematical side of marketing, not only in terms of statistical applications and web analytics, but also other marketing metrics."
– Wes Pollitte, PhD, Assistant Professor of Marketing
"In our social media marketing classes, we aim to provide students with hands-on knowledge of the major social media platforms to use in both personal branding and to help create strategies for both non-profit and profit-oriented firms."
– Monica Hernandez, PhD, Associate Professor of Marketing