Forge Your Future in the Digital Marketplace
As a Digital Media Management major, you’ll examine the evolution of the digital business world and gain the skills to enter a career in the rapidly evolving digital industry.
Music, television, movies, media and gaming have all been transformed by technology. These growing sectors of the economy need professionals who understand digital marketing, economics and management, accounting, and project management as the digital world continues to grow.
Why earn your Digital Media Management degree at St. Edward’s?
Whether you're eager to develop and manage digital content for marketing initiatives, websites, video games or animation, one thing is certain: The advantages of your St. Edward’s education will prepare you to succeed. You’ll find opportunities in and outside the classroom to learn, give back and achieve your goals. And your mentors will support you every step of the way.
Build relationships with your professors
Learn in small classes taught by award-winning professors with years of industry experience. They’ll get to know you, help you identify and focus on your goals, and provide guidance and insight during and after your college years. They’ll leverage their experience — and connections — to help you build your network.
Boost your résumé and credentials
Opportunities for experiential learning, certifications and internships immerse you in the professional world. The Bill Munday School of Business has partnerships with Austin organizations that open doors to the city’s exciting startup and social entrepreneurship culture.
Earn two degree in five years
Gain a competitive edge in the job market by completing your BBA in Digital Media Management and MS in Digital Marketing and Analytics with our pathway to receive two degrees in just five years. Success coaches and academic advisors guide you through undergraduate and graduate courses to maximize benefits.
Reap the Rewards of Austin
Austin is one of the fastest-growing technology and entrepreneurship hubs in the U.S., and home to nearly 100 Fortune 500 firms. Our Austin location, partnerships and connections open doors to a dynamic business environment that’s ideal for internships and jobs in the digital economy. What’s more, Austin’s growing gaming industry is home to prominent studios, many of which hire students from St. Edward’s as interns.
What do our graduates do?
Digital Media Management majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample.
- Partner manager at Facebook in Austin
- Recipient of a full scholarship to the journalism master’s program at Syracuse University
- Education specialist at PeopleFund, a nonprofit that supports small businesses with coaching and loans
- Senior associate at Gerson Lehrman Group, a technology platform that connects professionals with expert mentors and consultants in their fields
- Interactive marketing manager at Warner Music in Nashville
- Social specialist for GSD&M, an Austin agency whose clients include Southwest Airlines, the PGA Tour and Walgreens
Explore More Details About the BBA in Digital Media Management
Degree Plan
Major Requirements:
The Bachelor of Business Administration (BBA) in Digital Media Management requires 66-67 hours of major coursework.
General Education Requirements:
The Digital Media Management degree requires 44 hours of general education requirements that students complete over four years in addition to their major courses and electives.
View and download the full degree plan for our Digital Media Management major (PDF).
A few examples of the Digital Media Management major courses students take:
- Social Media Marketing – Learn to apply social networking for personal and corporate branding, and gain the analytical skills you need to manage and measure social marketing efforts.
- Digital Interactive Technology – How is digital content created and delivered? Gain hands-on experience developing a website with publishing software, server technologies and transaction systems.
- Digital Marketing and Analytics – Apply digital marketing concepts to analyze an organization’s online presence — through a customer’s eyes — and analyze the effects of creating this online identity.
Are you seeking a digital marketing emphasis?
Learn about our Digital Marketing minor that prepares you to enter the workforce ready and able to use the latest digital marketing technologies — and with industry-recognized certifications to prove it.
Our location in Austin, Texas, a booming tech hub, puts Digital Media Management students in the perfect position to interact with business leaders in the tech or startup industries.
Austin Partnerships
The Bill Munday School of Business offers a roster of local partnerships where students can get their foot in the door and gain hands-on experience in the field — Austin Inno, Austin Technology Council and Women Who Code, to name a few.
Conferences
South by Southwest (SXSW), a tech conference and festival, brings innovation and industry leaders to Austin each March. Students can volunteer or attend and gain access to global thought leadership in their industry.
Sponsorship to Events
Each year, several Digital Media Management students attend conferences to present their research findings and network with digital professionals. Some have even received funding to attend conferences through Marketing EDGE.
Our faculty brings digital marketing expertise and a wealth of industry experience to the classroom. They are passionate about connecting and cultivating lifelong learners, and many are involved with business communities and professional organizations that students can leverage as they pursue internships or full-time employment. Here is their take on what students can gain from earning their BBA in Digital Marketing Management:
"We strive to provide relevant education in digital marketing that allows students to further their development by obtaining internships and jobs upon graduation."
– Debra Zahay-Blatz, PhD, Professor of Marketing and Chair of the Marketing and Entrepreneurship Department
"The courses I teach focus on developing hands-on skills in terms of web design and the Adobe Creative Suite, as well as certifications in the latest customer relationship management tools."
– Juli James, PhD, Assistant Professor of Marketing
"Our goal in analytics is to help students understand the mathematical side of marketing, not only in terms of statistical applications and web analytics, but also other marketing metrics."
– Wes Pollitte, PhD, Assistant Professor of Marketing
"In our social media marketing classes, we aim to provide students with hands-on knowledge of the major social media platforms to use in both personal branding and to help create strategies for both non-profit and profit-oriented firms."
– Monica Hernandez, PhD, Associate Professor of Marketing