It’s estimated that within the next few years, 70 percent of all marketing spend will be in digital marketing.

Be ready to lead with a minor in Digital Marketing. You’ll enter the workforce ready able to use the latest digital marketing technologies — and with the industry-recognized certifications to prove it.

Help a company or cause you care about reach its audience in the digital age. You’ll learn core principles of marketing, plus skills specific to the digital world, like content creation, social media marketing, web design, analytics, search engine optimization and more.

Your classes will translate directly to the requirements of marketing jobs — you’ll even take on projects like creating a social media marketing plan for a real-life client, and planning and running a paid search campaign for a company or nonprofit.

Your professors will be experienced, industry-recognized marketers who will help you connect with internships and employers in Austin, a booming economy with a thriving tech scene. And you’ll have the chance to earn certifications in employer-preferred marketing technologies like Hootsuite, HubSpot Inbound, Google Ads, Google Analytics, Marketo and Salesforce. When you graduate, you’ll have the practical experience to help any organization share its message and measure its impact.