Imagine a career in music, film, media or gaming.

As a Digital Media Management major, you’ll explore how the business world has become a digital one. Music, television, movies, media and gaming have all been transformed by technology, and these growing sectors of the economy need professionals who understand digital marketing, economics and management, accounting, and project management. You’ll graduate ready to

And there’s no better city to major in Digital Media Management than Austin. The city’s gaming industry is growing, and we’re home to several prominent studios, many of which hire students from St. Edward’s as interns.

What do our graduates do?

Digital Media Management majors go on to a variety of careers and graduate schools from St. Edward’s. Here’s a sample.

  • Partner manager at Facebook in Austin
  • Recipient of a full scholarship to the journalism master’s program at Syracuse University
  • Education specialist at PeopleFund, a nonprofit that supports small businesses with coaching and loans
  • Senior associate at Gerson Lehrman Group, a technology platform that connects professionals with expert mentors and consultants in their fields
  • Interactive marketing manager at Warner Music in Nashville
  • Social specialist for GSD&M, an Austin agency whose clients include Southwest Airlines, the PGA Tour and Walgreens

Student meeting with success coach

Major Roadmap

Explore your options — classes, internships, research and study abroad. Find what interests you, discover what you love, and create a major experience that jumpstarts your future. 

Digital Media Management Major Guide

Students studying abroad in Angers, France

Digital Media Goes Abroad

Follow Stephen Reyes ’21, a Digital Media Management and Internal Business major, as he studies abroad at the university’s flagship international partner university in Angers.